Posts tagged sonet
Interesting psychology experiment has shown that people are less likely to help others if they are made to think about money! (”The Psychological Consequences of Money,” Kathleen D. Vohs, Nicole L. Mead, Miranda R. Goode, Science, November 17, 2006.) Stanford GSB professor, Jennifer Aaker, comes to a similar conclusion as seen in her 2008 paper, The Happiness of Giving: The Time-Ask Effect.
(via Stanford social innovation review)
Jane McGonigal, director of Games Research & Development at the Institute for the Future, makes a passionate case for online games in which players, by playing, help in saving the world (’Gamers are a human resource that we can use to do real-world work, that games are a powerful platform for change.‘) At the end of her TED talk, she mention her last effort: Evoke, a crash course in changing the world. (’This is a game done with the World Bank Institute. If you complete the game you will be certified by the World Bank Institute., as a Social Innovator, class of 2010.‘). Whatever it means, you have to admit that it is clever giving the possibily of calling yourself “World Bank Institute Certified Social Innovator”!
Google talks directly to everyone via Youtube blog to stop Viacom lawsuit against Youtube (owned by Google).
We ask the judge to rule that the safe harbors in the Digital Millennium Copyright Act (the “DMCA”) protect YouTube from the plaintiffs’ claims.
And then after some blabla, the final attack:
For years, Viacom continuously and secretly uploaded its content to YouTube, even while publicly complaining about its presence there. It hired no fewer than 18 different marketing agencies to upload its content to the site. It deliberately “roughed up” the videos to make them look stolen or leaked. It opened YouTube accounts using phony email addresses. It even sent employees to Kinko’s to upload clips from computers that couldn’t be traced to Viacom. And in an effort to promote its own shows, as a matter of company policy Viacom routinely left up clips from shows that had been uploaded to YouTube by ordinary users. Executives as high up as the president of Comedy Central and the head of MTV Networks felt “very strongly” that clips from shows like The Daily Show and The Colbert Report should remain on YouTube.
Viacom’s efforts to disguise its promotional use of YouTube worked so well that even its own employees could not keep track of everything it was posting or leaving up on the site. As a result, on countless occasions Viacom demanded the removal of clips that it had uploaded to YouTube, only to return later to sheepishly ask for their reinstatement. In fact, some of the very clips that Viacom is suing us over were actually uploaded by Viacom itself.